THE PARIS CLUB ART EXPERIENCE | 2020

EN 35. OH, LINGO Artist: Mike Trautz, Keltern Title: OH, LINGO Medium: stencil technique, lacquer on canvas Size: 100 x 70 cm ZOGI is a designer and manufacturer of intelligent, design-oriented promotional products based near Karlsruhe in Southern Germany. For fifteen years, ZOGI has stood for creativity, innovative and proactive service as well as a fine sense for the zeitgeist and the trends of the future. In the best tongue-in-cheek Pop-Art fashion, Mike Trautz’s “Oh, Lingo!” comments on the ambivalence between industrial mass production and unifor - mity on the one hand and each individual’s desire for individuality, uniqueness and personality on the other. The product “Poolingo” by ZOGI served as inspira - tion and model for the artist. A mass-produced product deliberately stylised as a sign thus becomes a symbol and an emotional point of identification.