THE PARIS CLUB ART EXPERIENCE | 2020

» THE PARIS CLUB ART EXPERIENCE« EN 38. BACKFLIP Combining different elements into a holistic, visual and appealing solution is the idea behind the newcomer brand VONMÄHLEN. This is evident in the powerful symbolism in nature, which is represented here by the imposing row of trees and thus refers to the sustainability that is more necessary now than ever. The gaze into the depth also points towards sustainable, future-oriented and, of course, visionary action. La Tour Eiffel, built as an architectural masterpiecefor the 1889 World’s Fair in Paris, was a building far ahead of its time and is renowned as an icon of modernity around the world. The Eiffel Tower was the largest building in the world at the time of its construction and capitalises on its minimalist design to incredibly great effect. When the Eiffel Tower broadcast the first public European radio programme in 1921, its effect as an unrivalled beacon could no longer be denied. VONMÄHLEN unites all these major themes in its products and combines them to form a comprehensive solution for everyone. Artist: Vonmählen artist collective, Lüneburg Title: BACKFLIP Medium: canvas (fabric), wood, ABS plastic, silicone Size: 100 x 200 cm